Palmetto House was proud to partner with Tammy and Murphy’s for Furball 2025 in Baton Rouge to support Companion Animal Alliance (CAA)—the only open-intake animal shelter in East Baton Rouge Parish, serving over 9,000 animals annually.

For this project, we:

• Designed and managed the social media strategy, creating compelling content to raise awareness, drive engagement, and inspire donations.

• Provided marketing support for a giveback event, where a portion of the proceeds directly benefited Murphy’s fundraising campaign.

Through a blend of creative storytelling and strategic promotion, the campaign not only raised funds but also amplified CAA’s mission. At Palmetto House, we’re passionate about using purpose-driven communications to make a meaningful impact in the community.